Patents

Eleven Patents Issued. Twelve Patents Pending.

Building a social graph based on links received and selected by receiving users of the open web

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails.

United States Patent Number: 8,751,621
Patent date Issued Jun 10, 2014

Building a social graph using sharing activity of users of the open web by creating an edge representing category type

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. Building of the social graph can include creating an edge in the social graph that is representative of a particular category type.

United States Patent Number: 8,892,734
Patent date Issued Nov 18, 2014

Building a social graph based on links received and selected by recipients and using graph to personalize content for delivery

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. A technique can include receiving activity information when a recipient accesses a first link; when a first node representative of a sender of the first link is not identified in a social graph and after receiving the activity information, creating a second node to represent the sender in the social graph; and using to the social graph to personalize content for delivery.

United State Patent Number: 9,098,872
Patent Date Issued Aug 4, 2015

Updating weights of edges of a social graph based on sharing activity of users of the open web

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. The system includes receiving activity information, identifying nodes in a social graph related to the activity information, and updating weights of edges based on the activity information.

United States Patent Number: 9,110,997
Patent Date Issued Aug 18, 2015

Building a social graph based on links received and selected by recipients

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. A technique can include a sender sending a first link to at least one recipient. When a first node representative of the sender in social graph is not identified and after receiving the activity information, creating a second node to represent the sender in the social graph.

United States Patent Number: 9,117,240
Patent Date Issued Aug 25, 2015

Building a social graph using sharing activity of users of the open web by identifying nodes in the social graph and adjusting weights associated with edges

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. Building of the social graph can include creating an edge in the social graph that is representative of a particular category type. This includes identifying nodes in a social graph corresponding to sharing activity and adjusting weights associated with edges.

United States Patent Number: 9,135,653
Patent Date Issued Sep 15, 2015

Building a social graph using sharing activity of users of the open web by creating an edge representing a category type

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. For example, the sharing activity can include receiving first activity information for a sender of a message to a recipient by a collection resource at a Web site, the collection resource adding a link to the message, and receiving second activity information when the recipient accesses the link. Building of the social graph can include creating an edge in the social graph that is representative of a particular category type.

United States Patent Number: 9,146,998
Patent Date Issued Sep 29, 2015

Building a social graph with sharing activity between users of the open web and inferring interest of a node based on edges between first-degree and second-degree nodes

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and conten personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. Interest of a node can be inferred based on edges between first-degree and second-degree nodes.

United States Patent Number: 9,317,610
Patent Date Issued Apr 19, 2016

Building a social graph using sharing activity of users of the open web by updating an edge representing a category type

A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Personally identifiable information is not collected. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. For example, the sharing activity can include receiving first activity information for a sender of a message to a recipient by a collection resource at a Web site, the collection resource adding a link to the message, and receiving second activity information when the recipient accesses the link. Building of the social graph can include creating or updating an edge in the social graph that is representative of a particular category type.

United States Patent Number: 9,390,197
Patent Date Issued: July 12, 2016

Delivering personalized content based on a social graph of sharing activity of users of the open web

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Personally identifiable information is not collected. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. Building of the social graph can include creating an edge in the social graph that is representative of a particular category type. Based on the social graph, personalized digital content can be selected.

United States Patent Number: 9,430,531
Patent Date Issued: Aug 30, 2016

Using fingerprinting to identify a node in a social graph of sharing activity of users of the open web as representing a particular person

Patent description: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Personally identifiable information is not collected. The sharing activity can include receiving first activity information for a sender of a message to a recipient by a collection resource at a Web site, the collection resource adding a link to the message, and receiving second activity information when the recipient accesses the link. The first or second activity information can include a cookie, which can be used to identify a node in a social graph as being representative of a particular person or user. When a match is not found, a fingerprinting approach can be performed using attributes, such as device identifiers; IP addresses; operating systems; browsers types; browser versions; or user navigational, geo-temporal, or behavioral patterns.

United States Patent Number: 9,779,416
Patent Date Issued: Oct 3, 2017